ABOUT
Vision 770 is a Canadian company specializing in the production and retail of high-quality eyeglasses and sunglasses. With a focus on style, functionality, and innovation, the brand combines modern aesthetics with exceptional craftsmanship to cater to a diverse audience.
This project focused on developing a comprehensive brand identity for Vision 770, encapsulating the company’s mission and values.
This project focused on developing a comprehensive brand identity for Vision 770, encapsulating the company’s mission and values.
THE WORK INCLUDES
Logo Design: A modern, versatile logo symbolizing clarity and style.
Brand Identity: A cohesive system of typography, color palettes, and visual elements reflecting sophistication and innovation.
Brand Book: Detailed guidelines outlining logo applications, typography usage, and brand tone to ensure consistency across all platforms.
Logo Design: A modern, versatile logo symbolizing clarity and style.
Brand Identity: A cohesive system of typography, color palettes, and visual elements reflecting sophistication and innovation.
Brand Book: Detailed guidelines outlining logo applications, typography usage, and brand tone to ensure consistency across all platforms.
THE LOGO
The logo for Vision 770 incorporates the Logarithmic Landolt C, a visual acuity test chart element, as the "O" in the design. This clever integration not only highlights the brand's focus on eyewear and vision care but also establishes a direct connection to the field of optometry.
